More Scout Banquets
Every February and March cub scouts across the country celebrate their annual "Blue and Gold Banguets". These award ceremonies are often enhanced with some form of live entertainment such as magic shows, juggling, and clean family comedy.
If you are a performer who works these events, the only problem, from a marketing standpoint, is the fact that it is impossible to get a mailing list of scout leaders. So you are relegated to buying a yellow page ad and hoping that a scout leader sees you and thinks to call you for entertainment.
But I recently came up with another idea that I think is much better. I don't KNOW if it is any better. It might prove to be a total waste of time and money, but it's worth it to me to find out. I feel that if it is even a fraction as effective as I think it will be, then it will be more than worth it.
Here's the idea...
I acquired a web site called www.MagicBlueAndGold.com and took out an ad that will run from October through February in Scouting Magazine. The ad cost me almost two thousand dollars, and most of the calls will come from outside my area. But I didn't write the ad for ME. I wrote it for US.
The ad is a generic ad that drives the scout leaders and decision makers to the web site where they select the area in which they live. They are then given a link to the performer(s) in that area who are members of the site. The links go straight back to YOUR site.
- You handle the phone calls
- You are responsible for handling all the paperwork
- You sell your show
- You decide what to perform
- You decide what to charge
- You keep ALL the money you earn. There is no commission or fee from the bookings.
All you do is pay a small set up fee to help cover the cost of the ad and the web site.
Not for everyone, but if you are interested in learning more, visit www.MagicBlueAndGold.com and click the link at the bottom of the page that says "To learn more click HERE".
--Julian Franklin
posted by Julian Franklin @ 9:43 PM
2 comments
2 Comments:
I once paid to have a link on a site like this, not for scouts, but same kind of idea, and it didn't result in a single phone call. Not saying this won't work, but it didn't work for me in the past.
The difference between what you experienced before and this project is simply a matter of marketing.
There are people who build web sites under the auspices of marketing to a particular buyer. In fact, most, if not all of their marketing is directed at people who will advertise with them and none is actually spent on marketing to the end consumer. The result is a web site with hundreds of links to various advertisers but no one visits the site!
This is different in that ALL the advertising is directed at the end consumer (in this case scout leaders and decision makers) and NONE is spent promoting the site to performers.
The only way a performer would hear about this site is through my e-newsletter, this blog, an internet search, or having a friend tell you about it. You will never find advertising dollars that have been spent marketing this site to magicians and performers.
The result (I hope) will be a truly effective marketing campaign to a very elusive target market.
We'll have more conclusive results in a few months, and I'll keep readers of the blog posted.
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