Subtle Differences

So what's the difference between hosting after school magic workshops and performing some other type of ancillary program like reading reward programs, summer library shows, or science night programs?

The answer lies in how the ancillary programs integrate into your primary business model. What is your CORE business? What is the REASON your business exists from the perspective of your customer. Clearly, the business exists to make a profit for YOU, but in order to do that you have to serve CUSTOMERS. What is your supreme service?

For me, and the people who've made lots of money doing what I teach, the latter examples in paragraph one integrate perfectly with our supreme service while the idea of an after school magic workshop becomes something of a distraction from our primary purpose.

Does that mean that it isn't valuable to the client? No.

Does it mean that after school magic workshops would not be profitable? That is NOT what it means.

Then WHAT is the difference?!

To understand you need to understand what I consider my primary purpose is; what my core business is based upon. If you understand this, then the difference is crystal.

Let me go make sure the guys in this room get it. I'll post again tomorrow.