New Harry Potter Book

If you haven't heard, the new Harry Potter book (Harry Potter and the Deathly Hallows) is set to be released on July 21st.

If you don't already have a wizard themed show, you might want to consider creating one. If you have one, you'd be crazy not to begin working it.

The truth is, that almost any magician can get work late on the Friday night of July 20th as all the raving Harry Potter fans line up for hours on end waiting for the stroke of midnight, when the bookstores can begin legally selling the latest and final installment in the Harry Potter phenomenon.

So why would you care?

If you can't see the value of performing in front of a group of people who are THIS interested in (no, beyond "interested in" into the realm of "fanatic about") wizards, magic, and illusion, then you need to go back and study the fundamentals of marketing.

The most important element in good marketing is having a good "list" of potential buyers for what you offer. Imagine them all coming together in a way where only the most sincere wills stick around. This is exactly what booksellers across the country and around the world will be doing for you this summer. They will be luring out some of the BEST prospects for wizard-themed parties and magical entertainment that you can find.

Now, the fact that they pre-qualify them by making them stay up until midnight is great, but even better is the fact that they group them geographically. Go to the bookstore closest to you and you are going to find the prospects who live closest to you.

As if this were not enough, they will actually PAY YOU to market yourself if you do it right. For an idea about how this might work, visit my web page devoted to this sort of party at http://JulianFranklin.com/wizard.htm