The second way to use a blog to grow your business is to use it as a way to let your customers, clients, and prospects get to know you better. If you've ever read my "Business of Magic" column in the Linking Ring you probably know that I believe people buy from those they know, like and trust. A blog is a great way to get people to know, like and trust you.

When you update regularly people are driven back to your site on a regular basis to check up on what you are doing. If your entries are short and interesting people will check back with you on a regular basis, like their favorite soap opera.

Hopefully you'll be back once a week or so to check out new marketing ideas and business building concepts as I post them here on a regular basis.